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In fact, the first big hard seltzer brand arrived when many of today’s hard seltzer drinkers weren’t even born yet. Most hard seltzers’ alcohol content hovers between 4 and 6 percent alcohol by volume (ABV), which is about the same as a light beer. What that alcohol is made out of can differ - usually it’s just fermented cane sugar with added fruit flavors, but sometimes, like other “flavored malt beverages” such as Bud Light’s Lime-A-Ritas, it uses malted barley. What is hard seltzer, and why is everyone freaking out about it?Īt its most basic level, hard seltzer is seltzer with alcohol in it. How did we get here? Wasn’t it supposed to be a hot girl summer? (Yes, it is also that!) Here are all of your hardest questions about hard seltzer, explained. as much as i wanted to be all “i don’t know you” i had to raise my lime claw and agree that it is indeed, white claw summer- Harry Lyles Jr. It’s undeniable: Hard seltzer is the drink of summer 2019.Ī stranger yelled “white claw summer!” to me across the pool.
“This is here to stay.”īut more than that, hard seltzer is something of an aesthetic movement, complete with its own kind of culture: There are catchphrases - “Ain’t no laws when you’re drinking Claws” - and memes (it’s a White Claw summer, baby!), all with perfectly portable, Instagrammable cans. “This is not a fad,” Ricardo Marques, vice president of core and value brands at Anheuser-Busch, told CNN. Industry experts and retail trend professionals have spoken to pretty much every publication about hard seltzer’s skyrocketing popularity. If there’s one thing people love more than hard seltzer, it is talking about how big hard seltzer is. As of this year, every major beer company has at least one hard seltzer on the market, as beer continues to lose market share in favor of less alcoholic, less caloric options. It and the next leading brand, Truly, which is owned by Boston Beer Company, together make up about 85 percent of total hard seltzer sales. Half of those sales are concentrated on a single brand: White Claw, which is owned by Mark Anthony Brands, the owner of Mike’s Hard Lemonade. Abel Uribe/Shannon Kinsella/Chicago Tribune/TNS via Getty Images Pop bottles, or cans, of boozy seltzer this summer and feel the joy yourself.A selection of the top hard seltzer brands. The subtle sweetness is just enough, though if you favor super sugary drinks - ahem, restaurant margaritas - then you might think hard seltzer tastes too much like a diet drink.īut the bubbles! Hard seltzer engulfs your mouth in a cascade of clean-tasting effervescence. The alcohol factor? Basically undetectable to our taste buds. Think of it as vodka soda's cooler, hipper sibling that buys you alcohol when you're underage but also helps you sneak back before curfew. This reporter and her team found the hard seltzers to be light and refreshing, with a pleasant fruity aftertaste. Meanwhile, Bud has 5% ABV, 145 calories and 10.6 g carbs. That's more alcohol and fewer carbs than Bud Light, which has 110 calories and just 4.2% ABV. Each serving is under 110 calories and has roughly 1 to 4 grams of carbs per 12 ounces.
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All the flavors are 5% alcohol and contain alcohol from "cold-brewed sugar," which is roughly vodka made from sugar. Truly Spiked & Sparkling and White Claw both offer several fruit-infused flavors including Black Cherry, Ruby Grapefruit, Pomegranate, and Colina Lime. Bottoms up: Hard seltzer tastes just like regular seltzer, so it would be easy to knock back real quick, for better or for worse. American consumption of cola has fallen to the lowest point in four decades, noted the Washington. Sparkling water sales grew by 20% in 2015 alone, and many in the industry attribute this to consumers' thirst for healthier sips. Seltzer itself has been one of the fastest-growing drinks in America, the Washington Post reported.